PROFESSIONAL KERATIN SMOOTHING & AFTERCARE

Beautiful hair.
Better business.

A smoother finish for your clients.
A new opportunity for your salon.

Created in the salon. Made for yours.

Novak campaign model with long, smooth dark hairTHE NOVAK SALON EXPERIENCE
Colour-conscious smoothingTwo professional servicesEducation & ongoing support

01 / THE SALON SYSTEM

Two services.
One professional formula.

From an express add-on to a full smoothing service, choose the experience that fits your client and your appointment book.

THE EXPRESS SERVICE01

Smoothing that fits
the colour visit.

An express option for clients who want more manageable hair without a separate, lengthy appointment.

Additional appointment time
Around 30 minutes
Expected result
Approximately 4–6 weeks
Recommended add-on price
$99–$199
THE FULL SERVICE02

A longer-lasting
smooth finish.

A dedicated smoothing service for clients seeking longer-lasting manageability, with recommended home care.

Full appointment time
1.5–2 hours overall
Expected result
Approximately 3–6 months
Recommended service price
From $299

Service prices include GST. Salons set their final prices. Timing and results vary with hair length, density, condition and maintenance. Follow the full Novak application protocol and educator guidance.

Blonde hair before the Novak full keratin treatment
BEFORE
The same blonde hair after the Novak full keratin treatment
AFTER

02 / REAL SALON RESULTS

A finish
worth sharing.

A blonde-hair transformation from the Novak salon partner guide, following the full keratin treatment.

“Silky-smooth, moisturized and frizz-free hair achieved using Novak Keratin Treatment.”

Shared by @novakhairco
19 September 2021

An individual salon result. Outcomes vary by hair type, condition, service and aftercare.

03 / YOUR SALON OPPORTUNITY

Build more value
into every visit.

Connect a professional service with a simple home-care recommendation and practical support for your team.

01

A service that fits.

Offer express smoothing alongside an existing appointment, or introduce a full smoothing service.

02

Care that continues.

Recommend a focused aftercare routine so clients can look after their salon finish at home.

03

Confidence to deliver.

Access educator guidance, client-selection advice and support as your team introduces Novak.

04 / AT-HOME AFTERCARE

Keep the salon
finish going.

A considered routine for the days between appointments. Start with your shampoo and conditioner, then ask your stylist about the right finishing care.

Keratin Extend Wholesale Packages NOVAKHAIRCO

03 / THERMAL MIST

Renew Thermal Mist 120ml

$39.00

LEAVE IN REPAIR MIST- Heat protection + daily smoothnessWITH KERATIN MOLECULES TO SMOOTH AND REPAIR EACH HA...

Shop now
03 / STYLE

Complete your routine. Ask your stylist about Renew Thermal Mist for styling damp hair, or explore the aftercare advice in the salon partner guide.

Prices in AUD, including GST. Current price and availability apply.

05 / THE NOVAK STORY

Created in the salon.
Made for yours.

A professional smoothing system, shaped by the experience of working behind the chair.

THE IDEA BEHIND NOVAK

David Dibley developed Novak around colour preservation, efficient application and a glossy, manageable finish. Today, as Technical Manager & Educator, he helps salons introduce the range with confidence.

Training is available in person or remotely, depending on location, with ongoing technical support.

Meet your salon partner

06 / BECOME A NOVAK SALON PARTNER

Try it in your salon.
See the difference.

Start with a complimentary trial, delivered free.
No obligation to place an opening order.

Your complimentary trial pack

  • Professional Keratin Treatment100ml
  • Keratin Extend Shampoo50ml
  • Keratin Extend Conditioner50ml
  • Renew Thermal Mist25ml

Approximately 1–2 trial applications. One pack per eligible salon. ABN required; home-based and mobile hairdressers welcome.

01

Let’s talk.

Tell us about your salon. Your Novak Representative will confirm wholesale eligibility and help you get started.

02

Trial with support.

Try the range with suitable clients. Your Novak Representative follows up within 14 days of delivery.

03

Bring your team in.

Discuss an opening order and arrange education. No minimum purchasing commitments.

Already a partner? Salon login

SALON PARTNER ENQUIRY

Let’s get to know
your salon.

Requests are sent to the Novak team. You can also use the wholesale application on our website. Call 1300 986 191.

A FEW GOOD QUESTIONS

Before you get started.

Is the keratin treatment for professional use only?

Yes. The professional keratin treatment is for qualified hairdressers and salons. At-home customers can shop the aftercare range.

Can I offer Novak alongside a colour service?

The salon partner guide includes an express service designed to fit a colour appointment. Your educator can help with client selection and the correct application protocol.

What is included in the trial?

The pack includes 100ml Professional Keratin Treatment, 50ml Shampoo, 50ml Conditioner and 25ml Renew Thermal Mist, delivered free to eligible salons. There is no obligation to place an opening order.

What support will my team receive?

Novak's Representatives and Educators provide client-selection guidance, service education and aftercare advice. Training can be in person or remote, depending on location.